The Ageless Optimist: SBT’s Strategic Rebranding and Scientific Evolution
A Strategic Rebranding Recognized by the Corporate Design Prize 2024
At SBT - Skin Biology Therapy, innovation begins at the cellular level. Our expertise in regenerative skincare, cell-identical ingredients, and biomimetic science has always been guided by one principle: we do not work against the skin, we work with it.
At the end of 2024, SBT introduced a complete rebranding in collaboration with the Peter Schmidt Group, one of Germany’s leading design agencies. The result is a modern, refined visual identity with premium, carefully crafted and sustainable packaging that reflects our dermatological roots and biomimetic philosophy.
This strategic transformation has been recognized by the Corporate Design Prize 2024, honoring SBT – The Ageless Optimist for its holistic and consistent brand development.
Source: https://www.corporate-design-preis.de/nominees/2024/projekt/2959/sbt-the-ageless-optimist/
From Anti-Aging to Pro-Youthing
The global skincare industry continues to rely heavily on anti-aging narratives. At SBT, we consciously position ourselves differently.
As pioneers in regenerative skincare, we focus on activating the skin’s natural biological processes. Our patented Cell Complex+®, built on the biomimetic foundation of 55 cell-identical ingredients, supports the skin’s own regenerative mechanisms by working in alignment with its molecular structure.
Instead of framing aging as a problem, we advocate a pro-youthing philosophy, strengthening the intrinsic potential of the skin through scientifically grounded innovation.
You can explore the scientific foundation of our approach here:
https://sbt-cosmetics.com/blogs/news/discover-the-science-and-soul-behind-skin-biology-therapy
A Brand System Rooted in Science
Developed together with Peter Schmidt Group, the new SBT identity translates our dermatological expertise into a precise and premium brand system.
Key elements include:
- A refined typographic hierarchy
- A calm, sophisticated color architecture
- Sustainable, premium packaging with reduced visual noise
- The drop and ray motif symbolizing cellular activation and positive energy
The design system reflects our four core values:
- Bold Transparency
- Rejuvenating Reliability
- Disciplined Curiosity
- Contagious Positivity
The Corporate Design Prize jury particularly acknowledged the strategic coherence between scientific positioning, brand philosophy, and visual execution.
Reformulated for the Future
The rebranding marked not only a visual evolution but also a scientific advancement.
At the same time, our skin experts reformulated the products with clean ingredients and advanced high-end technologies, marking a new chapter for SBT while staying true to the biomimetic principle of Cell Complex+®.
This development ensures that our regenerative skincare solutions continue to meet the highest standards of dermatological efficacy, ingredient transparency, and skin compatibility.
The result is a cohesive transformation — scientifically, strategically, and aesthetically aligned.
Recognition as Strategic Confirmation
The Corporate Design Prize honors brands that demonstrate excellence in holistic brand management and long-term strategic clarity.
For SBT, this recognition confirms:
- A differentiated positioning within the premium regenerative skincare market
- A consistent pro-youthing philosophy
- The successful integration of science, sustainability, and design
As research in skin biology continues to evolve, so does our commitment to advancing regenerative skincare.
SBT – Unleash your skin’s potential.
